As the University of Louisville moves into the Atlantic Coast Conference for the 2014-2015 season, it just made a big statement to its new rivals in the conference.
The university tapped Oscar-winner Jennifer Lawrence to voice over a new promo video.
"I grew up in the Derby City, home to a proud and storied university, filled with rich athletic tradition and packed with fans who are as loyal and passionate as any in college sports," the "Hunger Games" star, 23, says in the video on the school's website.
A soft-spoken Lawrence continues, saying the people of the region "live and breathe the Cardinals."
"The ‘L' is the sign that connects all of us to one strong and united Card Nation,” she says. “Now the next chapter of Louisville athletics is upon us as we join the prestigious ACC and prepare to face some of history's most accomplished and elite collegiate programs.”
She expands on the competition on the courts, gridirons and fields and how they will be fierce.
"Let's do this," she ends the video with a picture of her sporting a Cardinal T-shirt.